It only makes sense to target your advertising to where your customers are!
By sponsoring Team Wind Chase you will reach the following Audience:
Equestrian Sports Demographics:
· 40% report an individual income in excess of $150,000 per year.
· 80% have a minimum four-year college degree.
· The average home value is $421,000. and more then 25% have a second home.
· 43% travel on airlines more then 16 times per year.
· 78% are member of a frequent flyer program.
· 97% hold one or more credit card.
· 55% have purchased a new car in the last year.
According to a recent survey commissioned by the American Horse Shows Association, more then 7.1 million Americans are involved in the Equestrian world, as horse/pony owners, service providers, employees, and volunteers. The horse industry has a direct economic effect on the U.S. of $102 billion annually. The horse industry pays more then $1.9 billion in taxes to all levels of government. Consider that one in every thirty-five Americans is involved with horses/ponies in some fashion. The horse/pony industry also supports more then 1.4 million full-time jobs across the USA..
Event Measurement Index Report by Marketing/Media Directions
86% Under 55 years of age
58% Between the ages of 35-45;
Median Age-38 years
63% Female
95% Employed
98% Own or lease vehicle
88% Passenger car
47% Light truck/sport utility vehicles
75% Use rental cars
Additionally, the results of the 2005 study done by Deloitte Consulting LLP for the American Horse Council Foundation show that the horse business is a highly
diverse industry that supports a wide variety of activities in all
regions of the country. Proving that the Horse/Pony Industry is a economically
significant industry that deserves the attention of the general public,
the media, and federal, state and local officials.
•9.5 million horses in the United States
•4.6 million Americans are involved in the industry
•10 million spectators
•2 million people own horses
•$39 billion annually economic effect by the industry on the U.S.
•$102 billion and even higher impact including industry suppliers, employees and spectators
• 460,000 full-time equivalent (FTE) jobs
•1.4 million FTE jobs including spending by suppliers and employees
•$1.9 billion in taxes to all levels of government
•Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000
•Over 70% of horse owners live in communities of 50,000 or less
•There are horses in every state. Forty-five states have at least 20,000 horses each
As a sponsorship vehicle, combined driving reaches a key segment of the equestrian community that is passionately loyal to products and services that support their equestrian interests. Team Wind Chase has incorporated the key elements of the sport of combined driving into a sponsorship program that provides a competitive vehicle for effective marketing.
For more information on sponsorship opportunities with Team Wind Chase please contact:
David and Heather Schneider. 772.220.9418 or email: info@advancedequine.com
